We're creating the world's next champions
The story behind FORSETI, from our Co-Founder, Jordan...
Fifteen years ago, I invited Fraser to my birthday at Daytona.
It was meant to be fun. A few laps. A bit of competition. He won. That stung — but it also lit a fire.
What started as two kids racing turned into everything for me.
I chased it properly. F4. British GT. McLaren Young Driver. Coaching. Even stunt driving in F1 The Movie. Racing took me further than I ever expected.
Along the way, I saw something that didn't sit right.
Talent isn't the only thing that decides who makes it. Access does. Visibility does. Structure does.
The best people don't always get seen.
While I was building my career on track, Fraser was building brands — understanding how identity and community create opportunity. Different worlds, same truth.
Racing hadn't changed enough.
Too many drivers were still relying on chance, budget or connections. So we built Forseti.
A platform where performance speaks for itself.
Where progression is measurable. Where access isn't limited to the few.
Racing should be decided by how well you drive — not who's watching.
That's why Forseti exists.
the forseti team
Jordan Albert is a professional racing driver with a strong foundation in both real-world motorsport and elite sim racing. His experience competing on track and in high-level esports gives him a rare understanding of modern driver development and sim performance data.
Fraser Singleton is a founder and growth-focused with a background in performance marketing and brand strategy. As Managing Director of a creative agency, he has helped house hold brands scale high-growth businesses through data-led digital acquisition.
Ready to transform your racing?
Join the drivers already improving their performance with Forseti. Completely free to start.
